London: Terrifying Ram Raid at Bradford Jewellers as 4×4 Smashes Through Shop

The attempted robbery took place at around 1.16pm on Saturday at Pakistan Jewellers on Duckworth Lane, Bradford.

Shocking footage of the raid shows a grey pickup truck reversing at speed through the front display of the shop.

As unsuspecting customers browsed the jewellery, glass explodes inwards, raining down on the terrified shoppers.

The driver violently smashes the vehicle into the building again, demolishing what remained of the storefront.

The customers, who were buying presents for a wedding, hug each other in horror and scramble over the counters to hide.

Seven masked men dressed in head-to-toe black swarm the scene.

Allegedly wielding swords and other weapons, and dragging massive duffel bags, they rummage around in the debris to find their loot.

Courageous shop workers braved the carnage, with one staff member grabbing a baseball bat and swinging it frantically to keep the armed intruders away.

He then jumps over the wrecked counter to chase the gang back out into the street.

As the thieves disperse, he smashes the taillights of their getaway vehicle.

Thankfully, no one was injured during the attack, but shop owner Muhammad Ali, who runs the business with his father Muhammad Ilyas, said he was left “angry” and “disappointed”.

The gang targeted the jeweller before attempting to loot gold, leaving staff and customers shaken.

Ali, 20, said he was glad everyone was OK, despite the terrifying ordeal, which he said lasted around 35 seconds.

Ali said he saw the truck coming through the window and jumped over the counter with a bat in a desperate attempt to confront the yobs.

He said: “We saw a truck coming through the window.

“I jumped over the counter with a bat to attack them.

“I threw something at one of them and it hit the back of his head.”

Speaking to the media, Ali added: “It was horrendous. I was just so angry and shocked. I was scared for my life.

“But I was also filled with rage and had to protect the people inside. Someone was trying to rob me and my family for our hard work. We work every day and night, seven days a week.

“I was just so tense, I didn’t know what to do, so I threw a small hammer at them. I then grabbed the bat despite my dad pulling me back.”

Cops rushed to the scene and cordoned off the area as they began their enquiries.

A spokesperson for West Yorkshire Police said: “At 1.19pm today (5 September) officers were called to reports of a ram raid at a Jewellers on Duckworth Lane, Bradford.